Comcast will make its debut as a national advertiser in the Oscars in Sunday’s telecast. The topic won’t be promotions or new services, but rather TV technology for the blind.
The cable giant is running a nationwide, 60-second ad promoting its new talking guide that reads aloud titles and selections to help visually impaired and blind people surf through their TV guides, set digital video recordings and browse video-on-demand options. Comcast says it’s the first such guide offered in the U.S.
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