Online Grocery Service Enhances Mobile and Desktop Accessibility to Meet Needs of Customers with Disabilities

CHICAGO, May 31, 2018 /PRNewswire/ — PPeapod today announces its website and mobile app are in compliance with the Americans with Disabilities Act (ADA) regulations in effort to better serve its consumers with disabilities across all tablet, desktop and mobile devices. In agreement with the U.S. Department of Justice, Peapod has worked diligently to make its consumer interfaces accessible, usable and functional to shoppers of all abilities, and on May 11, 2018, the Department of Justice confirmed that Peapod has fulfilled its commitment to this effort.

“I am a blind, long-time Peapod user,” shares Peapod consumer, Brian Fischler who is also co-host of That Blind Tech Show. “I am very pleased that Peapod has used blind accessibility testers to help improve the VoiceOver compatibility of their iPhone app. Their app is now completely accessible with VoiceOver. Some of my favorite features include VoiceOver announcing your updated cart total, being able to easily add items you forgot to your upcoming order, and the entire checkout experience.”

The Americans with Disabilities Act was adopted into law in 1990 to ensure all people with disabilities have the same opportunities as everyone else, and having an ADA compliant website has been a priority for Peapod for a long time. To assist with the process, Peapod teamed up with My Blind Spot, a company that helps organizations integrate inclusive digital design into their culture, processes and technical infrastructures.

“We were thrilled when Peapod came to us to assist with this project,” said Albert J. Rizzi, Founder and CEO of My Blind Spot. “Many companies don’t take the time and effort to truly understand the needs of all their consumers, and it was clear to us through working with Peapod that they really care about each and every one of their customers having the best experience possible, regardless of their abilities.”

“Our question is always ‘how do we make this easier for our current Peapod shoppers and also for potential customers?’” said Tim Franklin, Peapod’s VP of eCommerce Development. “We started with mobile, as over half of Peapod orders are touched by a mobile device, and then we completely recreated the desktop shopping experience. The updates are geared to serve a diverse group of customers and hope to eliminate any barriers they might face.”

The new features went in to effect starting on May 11, 2018, and can be seen when you visit or use the Peapod mobile application. You can also find Peapod on Twitter, Facebook and Instagram.

About Peapod

Peapod, an Ahold Delhaize USA company, is America’s leading online grocer with over 40 million orders delivered to date. Peapod’s intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry staples and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.

Media Contact:
Devin Daly

About My Blind Spot
My Blind Spot, a 501(c)(3) organization based in New York City, is dedicated to inspiring accessibility for people of all abilities! MBS delivers accessibility governance services and best practices for inclusive design to governmental agencies, corporations and community based organizations. With a team of internationally certified subject matter experts, many of them members of the disability community, MBS provides accessibility consulting services, incorporating inclusive digital design supports by reviewing, auditing and testing organizational digital platforms and infrastructures to ensure digital compliance with usability, functionality, and accessibility standards and best practices as mandated by federal, state and international WCAG best practices and protocols. MBS is dedicated to seeing that Ability is authentically included alongside Gender, Race, Orientation and Religion in both our social and corporate cultures.

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New York, New York 10004


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